Hey there! If you’re exploring alternatives to Influencity in 2025, you’re in the right place. I’ve dived deep into the influencer marketing world to bring you the lowdown on some top-notch platforms. Let’s get into it!
1. Mavrck
“The enterprise powerhouse.”
What I Loved
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Comprehensive Suite: Mavrck offers tools for influencer discovery, campaign management, and performance analytics.
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Employee Advocacy: Unique feature allowing employees to become brand advocates.
What I Didn’t Love
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Complexity: The platform can be overwhelming for beginners.
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Pricing: Geared towards larger enterprises, which might be a stretch for smaller brands.
Pricing
Custom pricing based on brand needs.
Vibe Check
Ideal for large enterprises seeking a comprehensive influencer marketing solution.
2. The Influence Room
“Where authenticity meets opportunity.”
What I Loved
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Bid-Based Collaboration: Influencers bid to work with brands, ensuring genuine interest.
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Product Exchange: Emphasizes product gifting over monetary compensation, fostering authentic content.
What I Didn’t Love
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Limited Monetary Campaigns: May not suit brands looking for paid influencer partnerships.
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Verification Process: Requires influencers to undergo a verification process, which might deter some.
Pricing
Offers a free demo; pricing details available upon request.
Vibe Check
Perfect for brands aiming for authentic collaborations without hefty budgets.
3. Grin
“The all-in-one influencer marketing platform.”
What I Loved
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E-commerce Integration: Seamless integration with platforms like Shopify and WooCommerce.
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Comprehensive Tools: From influencer discovery to payment processing, Grin covers it all.
What I Didn’t Love
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Pricing: On the higher end, which might be a stretch for smaller brands.
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Learning Curve: The plethora of features can be overwhelming initially.
Pricing
Custom pricing based on brand requirements.
Vibe Check
Best suited for established brands seeking a comprehensive influencer marketing solution.
4. Hashtag Paid
“Connecting creators and brands seamlessly.”
What I Loved
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Creator Matching: Efficiently matches brands with suitable creators.
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Campaign Management: Offers tools for campaign tracking and performance analysis.
What I Didn’t Love
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Limited Customization: Some users might find the platform’s templates restrictive.
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Pricing Transparency: Specific pricing details are not readily available.
Pricing
Custom pricing based on brand needs.
Vibe Check
Ideal for brands looking for a streamlined approach to influencer collaborations.
5. Lolly
“Where creators become your top revenue stream.”
What I Loved
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Performance-Driven: Focuses on driving sales through influencer collaborations.
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Real-Time Analytics: Provides insights into campaign performance, allowing for timely adjustments.
What I Didn’t Love
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Newer Platform: Being relatively new, it might lack some advanced features present in established platforms.
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Limited Integrations: Could benefit from more e-commerce platform integrations.
Pricing
Offers a demo; specific pricing details available upon request.
Vibe Check
Great for brands aiming to drive sales through influencer marketing.
6. The Cirqle
“Where data meets creativity.”
What I Loved
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Data-Driven Campaigns: The Cirqle offers a robust analytics suite that helps in understanding campaign performance.
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Global Reach: Access to a diverse pool of influencers worldwide.
What I Didn’t Love
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Learning Curve: The platform can be a bit complex for newcomers.
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Pricing Transparency: Specific pricing details are not readily available.
Vibe Check
Ideal for brands looking to combine data analytics with creative influencer campaigns.
7. Popular Pays
“Connecting brands with creators seamlessly.”
What I Loved
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Diverse Creator Marketplace: Access to a wide range of creators across various niches.
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Campaign Management Tools: Features like SafeCollab ensure brand safety during collaborations.
What I Didn’t Love
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Limited Free Features: Most advanced features are behind a paywall.
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Interface Complexity: The dashboard can be overwhelming for first-time users.
Vibe Check
Great for brands aiming to run diverse campaigns with a focus on brand safety.
8. Collabstr
“Simplifying influencer collaborations.”
What I Loved
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User-Friendly Interface: Easy to navigate and set up campaigns.
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Transparent Pricing: Clear pricing structures for collaborations.
What I Didn’t Love
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Limited Advanced Features: May lack some of the in-depth analytics found in other platforms.
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Smaller Creator Pool: Compared to larger platforms, the number of available influencers is limited.
Vibe Check
Perfect for small to medium-sized businesses looking for straightforward influencer collaborations.
9. Kolsquare
“Data-driven influencer marketing.”
What I Loved
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Advanced Analytics: Provides in-depth insights into influencer performance.
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Global Influencer Database: Access to a vast network of influencers worldwide.
What I Didn’t Love
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Pricing: Geared towards larger enterprises, which might be a stretch for smaller brands.
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Complexity: The plethora of features can be overwhelming initially.
Vibe Check
Best suited for established brands seeking a comprehensive, data-driven influencer marketing solution.
10. Captiv8
“End-to-end influencer marketing solution.”
What I Loved
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Comprehensive Suite: From discovery to payment processing, Captiv8 covers it all.
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AI-Powered Insights: Utilizes AI to provide predictive analytics for campaigns.
What I Didn’t Love
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Pricing Transparency: Specific pricing details are not readily available.
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Learning Curve: The platform can be complex for beginners.
Vibe Check
Ideal for brands looking for a full-fledged influencer marketing platform with advanced analytics.
11. Aspire
“All-in-one platform for e-commerce brands.”
What I Loved
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E-commerce Integration: Seamless integration with platforms like Shopify.
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Comprehensive Tools: From influencer discovery to affiliate tracking, Aspire offers a complete suite.
What I Didn’t Love
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Pricing: On the higher end, which might be a stretch for smaller brands.
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Complexity: The plethora of features can be overwhelming initially.
Vibe Check
Best suited for e-commerce brands seeking a comprehensive influencer marketing solution.
12. TRIBE
“Crowdsourced creativity at its finest.”
What I Loved
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Self-Serve Model: Brands can post briefs, and creators pitch their ideas—streamlining the collaboration process.
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Authentic Content: Emphasis on genuine, user-generated content that resonates with audiences.
What I Didn’t Love
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Limited Control: Brands might have less control over the final content compared to traditional campaigns.
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Creator Pool: May not have as extensive a network as some larger platforms.
Vibe Check
Ideal for brands seeking fresh, authentic content without the traditional agency overhead.
13. Braze
“Beyond influencer marketing—a holistic customer engagement platform.”
What I Loved
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Comprehensive Tools: Offers email, SMS, and in-app messaging to complement influencer campaigns.
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Data-Driven: Robust analytics to track customer journeys and campaign performance.
What I Didn’t Love
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Complexity: Might be overwhelming for teams solely focused on influencer marketing.
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Pricing: Geared towards larger enterprises, which might be a stretch for smaller brands.
Vibe Check
Best suited for brands looking to integrate influencer marketing into a broader customer engagement strategy.
14. IZEA
“Pioneers in the influencer marketing space.”
What I Loved
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Diverse Offerings: From influencer discovery to content creation and distribution, IZEA covers it all.
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Marketplace Flexibility: Brands can choose between self-service or managed campaigns.
What I Didn’t Love
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Learning Curve: The plethora of features can be overwhelming initially.
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Pricing Transparency: Specific pricing details are not readily available.
Vibe Check
Ideal for brands seeking a comprehensive influencer marketing solution with flexibility in campaign management.
15. Insense
“Your go-to for authentic UGC and creator collaborations.”
What I Loved
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Creator Marketplace: Easy to connect with vetted creators for UGC and paid social campaigns.
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Integrated Tools: Features like direct chat, campaign management, and performance tracking streamline the process.
What I Didn’t Love
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Platform Focus: Primarily geared towards Instagram and TikTok, which might limit reach on other platforms.
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Pricing: Starting at $50 per video, costs can add up depending on campaign scale.
Vibe Check
Perfect for brands aiming to produce authentic content quickly and efficiently, especially on TikTok and Instagram.
16. Influence.co
“A community-driven platform for creators and brands.”
What I Loved
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Professional Network: Allows creators to showcase their work and connect with brands.
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Community Engagement: Features like Creator Communities foster collaboration and learning.
What I Didn’t Love
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Limited Campaign Tools: May lack some of the advanced campaign management features found in other platforms.
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Smaller Scale: Might not be ideal for large-scale campaigns.
Vibe Check
Great for emerging creators and brands looking to build authentic relationships and grow together.
17. Influencer.com
“Data-driven influencer marketing with a creative edge.”
What I Loved
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Global Reach: Access to a vast network of creators worldwide.
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Analytical Approach: Combines creativity with data to optimize campaign performance.
What I Didn’t Love
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Enterprise Focus: Primarily geared towards larger brands, which might be a stretch for smaller businesses.
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Pricing Transparency: Specific pricing details are not readily available.
Vibe Check
Ideal for brands seeking a strategic, data-driven approach to influencer marketing on a global scale.
18. Later
“More than just a scheduler—it’s a content powerhouse.”
What I Loved
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Visual Planning: The drag-and-drop calendar makes content scheduling a breeze.
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Linkin.bio: Transforms your Instagram feed into a clickable landing page, driving traffic effectively.
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Analytics: Provides insights into post performance, helping refine strategies.
What I Didn’t Love
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Limited Influencer Tools: While great for content planning, it lacks robust influencer discovery features.
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Pricing Tiers: Some advanced features are locked behind higher-priced plans.
Vibe Check
Ideal for brands focusing on visual content and looking for a user-friendly scheduling tool.
19. SHOUT Agency
“Your go-to for UGC and nano-influencer collaborations.”
What I Loved
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Creator Network: Access to a vast pool of creators ready to produce authentic content.
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Platform Versatility: Supports various platforms, including TikTok and Instagram.
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Cost-Effective: Offers competitive pricing for content creation.
What I Didn’t Love
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Limited Advanced Features: May lack some of the in-depth analytics found in other platforms.
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Niche Focus: Primarily geared towards UGC, which might not suit all campaign types.
Vibe Check
Perfect for brands seeking genuine content without breaking the bank.
20. Klear
“Data-driven influencer marketing at its finest.”
What I Loved
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Comprehensive Database: Access to over 30 million influencer profiles.
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Advanced Analytics: Provides detailed insights into influencer performance and audience demographics.
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Seamless Workflow: From discovery to campaign execution, it’s a smooth process.
What I Didn’t Love
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Pricing Transparency: Specific pricing details are not readily available.
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Learning Curve: The plethora of features can be overwhelming initially.
Vibe Check
Ideal for brands seeking a data-centric approach to influencer marketing.
21. Brandbassador
“Turn your customers into brand ambassadors.”
What I Loved
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Community Building: Encourages existing customers to promote your brand.
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Gamification: Incentivizes ambassadors with missions and rewards.
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E-commerce Integration: Seamlessly integrates with various online stores.
What I Didn’t Love
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Platform Complexity: Might require time to fully grasp all features.
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Niche Suitability: Best suited for brands with a strong existing customer base.
Vibe Check
Great for brands aiming to harness the power of their loyal customers.
22. SHOUT UGC
“Simplifying user-generated content creation.”
What I Loved
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Ease of Use: Straightforward platform for sourcing UGC.
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Affordable Pricing: Offers competitive rates for content creation.
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Quick Turnaround: Efficient process from brief to content delivery.
What I Didn’t Love
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Limited Platform Integration: May not support all social media platforms.
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Basic Analytics: Lacks in-depth performance tracking features.
Vibe Check
Ideal for brands seeking quick and affordable UGC solutions.
23. CreatorIQ
“Enterprise-level influencer marketing solution.”
What I Loved
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Robust Features: From discovery to analytics, it’s packed with tools.
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Global Reach: Access to a vast network of influencers worldwide.
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Data Integration: Combines various data sources for comprehensive insights.
What I Didn’t Love
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Pricing: Geared towards larger enterprises, which might be a stretch for smaller brands.
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Complexity: The extensive features may require a learning period.
Vibe Check
Best suited for large brands seeking a comprehensive influencer marketing platform.
24. Traackr
“Data-driven influencer marketing at its finest.”
What I Loved
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Comprehensive Database: Access to a vast network of influencers, making discovery a breeze.
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Advanced Analytics: Provides detailed insights into influencer performance and audience demographics.
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Seamless Workflow: From discovery to campaign execution, it’s a smooth process.
What I Didn’t Love
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Pricing Transparency: Specific pricing details are not readily available.
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Learning Curve: The plethora of features can be overwhelming initially.
Vibe Check
Ideal for brands seeking a data-centric approach to influencer marketing.
25. Upfluence
“Turn creators into revenue.”
What I Loved
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Robust Features: From discovery to analytics, it’s packed with tools.
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Global Reach: Access to a vast network of influencers worldwide.
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Data Integration: Combines various data sources for comprehensive insights.
What I Didn’t Love
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Pricing: Geared towards larger enterprises, which might be a stretch for smaller brands.
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Complexity: The extensive features may require a learning period.
Vibe Check
Best suited for large brands seeking a comprehensive influencer marketing platform.
26. Meltwater
“Unlock your competitive edge.”
What I Loved
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Comprehensive Suite: Offers a range of tools from media intelligence to influencer marketing.
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AI-Powered Insights: Utilizes AI to turn data into actionable insights.
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Global Analysis: Provides global analysis of your efforts, enhancing strategy.
What I Didn’t Love
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Pricing Transparency: Specific pricing details are not readily available.
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Complexity: The extensive features may require a learning period.
Vibe Check
Ideal for brands seeking a comprehensive suite of tools for PR and marketing.
27. The Social Cat
“Connecting brands and influencers.”
What I Loved
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Micro-Influencer Focus: Specializes in connecting brands with micro-influencers.
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User-Friendly Interface: Simple platform for organizing influencer relationships.
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Affordable Pricing: Offers budget-friendly campaigns for small brands.
What I Didn’t Love
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Limited Advanced Features: May lack some of the in-depth analytics found in other platforms.
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Niche Focus: Primarily geared towards micro-influencers, which might not suit all campaign types.
Vibe Check
Perfect for small brands seeking genuine content without breaking the bank.
28. Influencermarketing.ai
What I Loved:
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Love that it’s AI-powered and keeps things snappy.
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Excellent reporting dashboard.
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Tracks ROI better than most.
Not So Great:
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Still growing—limited influencer pool.
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The UI could be flashier (I’m picky, okay?).
Core Features:
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AI-based influencer discovery.
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ROI calculator.
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Campaign analytics.
Pricing:
Affordable and scalable. Good for growing teams.
29. Influencity
Alright, let’s talk about Influencity, the platform we’re comparing everything to. While it’s solid, I’m here to let you know about its competition.
What I Loved:
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Great Analytics: One of the best in the business for tracking influencer performance. The dashboard is really clean and gives detailed insights.
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Influencer Discovery: The search engine is pretty strong, and you can filter by a ton of criteria, from engagement to location.
What I Didn’t Like:
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Pricing for Small Brands: This is where Influencity falls short. It’s better suited for larger companies with bigger marketing budgets.
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Complex UI: While powerful, it can be overwhelming. There’s a lot to take in.
Pricing:
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$$$$: It’s on the expensive side, which is why it’s often favored by large brands with the budget to match.
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