When you’re deep in the B2B lead generation game, finding the right tools can make or break your success. After testing a bunch of platforms, I’ve narrowed down my top alternatives to Clay. These tools cover everything from finding accurate business leads to enriching your contacts database. Let’s dive into my top picks for 2025.
1. ZoomInfo – The Powerhouse of B2B Data
What it does: ZoomInfo is a big player in the world of B2B lead generation. With its extensive database, it offers in-depth insights about businesses, decision-makers, and their tech stacks.
Key USPs:
- Massive database: I was impressed with the sheer volume of contacts and businesses in its system.
- Advanced search filters: You can easily segment your search based on specific criteria like company size, industry, and more.
- Enrichment tools: ZoomInfo excels at enriching your leads with fresh data.
What I liked: The accuracy of the data and the ability to customize searches really stood out. Plus, it integrates smoothly with CRM tools.
What I didn’t like: It can be a bit pricey, especially for small teams. Also, there’s a learning curve when first navigating the platform.
Pricing: Plans start at $10,000/year for a basic package, so it’s more on the expensive side.
2. RocketReach – Simple, Yet Effective
What it does: RocketReach specializes in finding email addresses, phone numbers, and social profiles for leads. It’s all about connecting you to the right person quickly.
Key USPs:
- Direct contact info: It pulls emails and phone numbers directly from company websites and public databases.
- Accuracy: RocketReach boasts a higher-than-average email accuracy rate.
What I liked: I love how straightforward it is—just search by name or company, and you’re ready to go. The Chrome extension is super handy for quick lookups.
What I didn’t like: The database isn’t as extensive as ZoomInfo, so you may not find every lead you’re looking for.
Pricing: Starts around $39/month, which is much more budget-friendly compared to some other options.
3. Kaspr – The Smooth CRM Integrator
What it does: Kaspr is all about simplicity and efficiency. It’s a Chrome extension that integrates directly with your CRM and LinkedIn, helping you get leads quickly.
Key USPs:
- LinkedIn integration: This is what sets Kaspr apart—easy LinkedIn scraping without the hassle.
- Customizable: You can set up custom filters for the leads you need.
What I liked: The integration with LinkedIn was a game-changer for me. It made prospecting super easy and saved time.
What I didn’t like: It’s a bit limited when compared to other more robust platforms. Doesn’t have as many data points or insights.
Pricing: Plans start at $29/month, which is a steal for the functionality it provides.
4. LeadIQ – Great for Outreach Teams
What it does: LeadIQ is tailored for teams doing outreach. It helps gather accurate lead data and feeds it directly into your CRM.
Key USPs:
- CRM integration: LeadIQ syncs seamlessly with platforms like Salesforce, which makes prospecting easy.
- Prospecting automation: It’s all about helping you find new leads without spending hours on data entry.
What I liked: The auto-sync feature with CRM systems really saved time. It’s designed for sales teams, so it’s user-friendly.
What I didn’t like: Sometimes the data isn’t as deep or varied as other tools like ZoomInfo.
Pricing: Starts at $75/month for a single user. It can get pricey if you have a big team.
5. Apollo – The All-in-One Lead Gen Tool
What it does: Apollo.io combines B2B data with automation, helping you not only find leads but also engage with them effectively.
Key USPs:
- Lead search + outreach: Apollo offers both finding leads and sending cold emails—all from one platform.
- Enrichment tools: It enriches your existing contact list with updated data.
What I liked: The ability to combine prospecting and outreach in one tool was super convenient. Their data is reliable, and it has great filtering options.
What I didn’t like: The email sending feature could use some improvements in terms of deliverability and tracking.
Pricing: Starts at $99/month for the basic plan, making it a good middle-ground option.
6. SalesIntel – Deep Data for Serious Lead Gen
What it does: SalesIntel offers high-quality, human-verified B2B data, making it a great option for lead generation. The platform is packed with insights about contacts and companies.
Key USPs:
- Human-verified data: No more guessing if the contact info is accurate.
- Customizable search: It’s easy to filter leads based on specific criteria like industry, company size, and revenue.
What I liked: The accuracy and verification process sets it apart from other platforms. It’s solid if you need clean data for outreach.
What I didn’t like: It’s a bit on the expensive side, so it might not be the best choice for small businesses or startups.
Pricing: Starts at $75/month for the basic plan.
7. LeadSwift – AI-Powered Lead Generation
What it does: LeadSwift uses AI to help businesses generate high-quality leads by combining data with machine learning. It’s designed for smarter outreach.
Key USPs:
- AI-driven insights: The platform uses AI to help you discover potential leads more efficiently.
- Real-time data: It keeps the leads fresh and up-to-date, making your outreach more effective.
What I liked: The AI-powered features definitely speed up lead discovery. The real-time updates kept the data relevant.
What I didn’t like: It takes a bit of time to understand the AI algorithms and fully customize it for your needs.
Pricing: Starts at $49/month, which is reasonable considering the AI features.
8. LeadScrape – Get Contacts Fast
What it does: LeadScrape helps you gather targeted leads from various sources. It’s especially useful for those who need quick contact info for outreach.
Key USPs:
- Multiple data sources: It scrapes leads from LinkedIn, websites, and more.
- Automated: You can automate the process of lead scraping and export them directly to your CRM.
What I liked: It’s incredibly fast at scraping and pulling data. The automation makes everything more efficient.
What I didn’t like: Some of the data pulled wasn’t as accurate as I hoped, but it worked fine for basic lead generation.
Pricing: Plans start at $39/month, making it an affordable choice.
9. Skrapp.io – The Email Hunter
What it does: Skrapp.io is all about finding emails associated with businesses or contacts. It integrates with LinkedIn to scrape profiles for direct contact details.
Key USPs:
- LinkedIn integration: Easily pull emails and other contact details directly from LinkedIn profiles.
- Email verification: Skrapp verifies emails to reduce bounce rates.
What I liked: It’s super easy to use, and the integration with LinkedIn makes it a go-to for finding email leads.
What I didn’t like: It’s limited to emails, so if you need more detailed contact info, you’ll have to rely on other tools.
Pricing: Starts at $49/month.
10. Snov.io – All-in-One Lead Generation & Email Outreach
What it does: Snov.io is a comprehensive platform for lead generation and outreach. It’s got tools for finding contacts, email verification, and sending cold emails.
Key USPs:
- Lead generation & email outreach: Snov.io helps you not only find leads but also reach out to them through automated campaigns.
- Email verification: The email verification tool ensures you’re not wasting time on invalid leads.
What I liked: I loved the all-in-one functionality. The email automation was a big time-saver.
What I didn’t like: The user interface could be a bit more intuitive, especially when it comes to setting up email sequences.
Pricing: Starts at $39/month.
11. GetProspect – Focused on Finding Emails
What it does: GetProspect specializes in helping you find emails from LinkedIn profiles. It’s a no-frills tool for those who need to find leads fast.
Key USPs:
- LinkedIn email scraping: GetProspect makes it easy to find emails from LinkedIn profiles with one click.
- Team collaboration: It’s easy for sales teams to work together on finding leads.
What I liked: It’s quick and straightforward. I especially liked the simplicity of scraping LinkedIn profiles.
What I didn’t like: It’s very focused on LinkedIn, so if you need a broader set of data, this isn’t the best option.
Pricing: Starts at $49/month.
12. TaskDrive – Data-Driven Virtual Assistants
What it does: TaskDrive offers virtual assistant services to handle lead research and data entry. It’s tailored for those who need a more hands-on approach to lead generation.
Key USPs:
- Human-powered: Real people do the work for you, ensuring accuracy and customization.
- Lead sourcing: It’s a great option for finding high-quality leads from various sources.
What I liked: The human element means you get more personalized results. It’s great for teams that need hands-on support.
What I didn’t like: It’s more expensive than fully automated platforms, so it’s not as scalable for all businesses.
Pricing: Starts at $1,500/month for the basic plan.
13. LeadFuze – Leads with AI Precision
What it does: LeadFuze uses AI to gather targeted leads and enrich them with useful business data. It’s built to help you automate and scale your lead gen efforts.
Key USPs:
- AI-driven lead generation: LeadFuze helps you find high-quality leads using AI and advanced search filters.
- Integration with CRMs: Seamless CRM integrations for easier lead management.
What I liked: The AI features made it easy to find highly-targeted leads that fit my criteria. It’s solid for scaling up lead gen.
What I didn’t like: The learning curve can be steep, and the interface isn’t the most user-friendly at first.
Pricing: Starts at $132/month.
14. Instantly.ai – Smart Email Outreach
What it does: Instantly.ai focuses on smart email outreach, automating follow-ups and helping you scale your outreach efforts without burning out.
Key USPs:
- Automated follow-ups: This tool handles follow-ups for you, making email outreach less of a headache.
- High deliverability: Instantly.ai ensures your emails land in inboxes, not spam.
What I liked: The automated follow-up feature is a huge time-saver. It’s a great tool for cold emailing.
What I didn’t like: It’s a bit too focused on email outreach, so if you need broader lead generation features, look elsewhere.
Pricing: Starts at $49/month.
15. Brevo – Affordable Marketing Automation
What it does: Brevo (formerly Sendinblue) is a marketing automation platform that combines email marketing with lead generation features.
Key USPs:
- Email & SMS marketing: It combines email marketing with SMS for a holistic outreach strategy.
- Lead scoring: You can track and score your leads to prioritize the best ones.
What I liked: Brevo is very affordable, especially for small businesses. It’s easy to set up and manage.
What I didn’t like: Its lead gen features are a bit basic compared to more specialized tools.
Pricing: Starts at $25/month, making it a budget-friendly option.
16. LeadZai – AI-Driven Lead Intelligence
What it does: LeadZai uses AI to find and qualify leads based on your defined criteria.
Key USPs:
- AI-powered: LeadZai automates lead qualification and scoring using AI, which helps you focus on the hottest leads.
- Comprehensive lead profiles: It provides in-depth company and contact data for better targeting.
What I liked: The AI does a great job of filtering and providing highly-targeted leads.
What I didn’t like: It takes time to train the system for maximum accuracy, which can be a bit of a learning curve.
Pricing: Starts at $99/month.
17. 6sense – Predictive B2B Sales Intelligence
What it does: 6sense uses AI and big data to predict which companies are likely to convert, based on their online behavior.
Key USPs:
- Intent data: 6sense tracks intent data to identify which prospects are actively looking for your solution.
- Predictive analytics: The platform uses AI to predict the best times to reach out to your leads.
What I liked: It gives you deep insights into buyer intent, which is perfect for timing outreach.
What I didn’t like: The platform is complex and can be difficult to set up without a sales ops team.
Pricing: Starts at $1,000/month for the basic plan.
18. LeadFeeder – Web Traffic Lead Generation
What it does: LeadFeeder tracks website visitors and helps identify companies that have visited your site but haven’t converted yet.
Key USPs:
- Website visitor tracking: It reveals which companies are visiting your website and what pages they’re looking at.
- CRM integrations: It integrates easily with CRMs to help with lead nurturing.
What I liked: The ability to track site visitors in real-time is a huge plus for sales teams.
What I didn’t like: It only identifies company-level data, not individual contacts.
Pricing: Starts at $63/month.
19. UpLead – High-Quality B2B Leads
What it does: UpLead helps you build and maintain a high-quality B2B leads database with verified email addresses.
Key USPs:
- Real-time email verification: You get accurate, up-to-date leads with minimal bounce rates.
- Detailed search filters: You can filter leads based on a wide range of parameters, from job title to company size.
What I liked: The data quality is solid, and the filtering options are powerful for segmenting leads.
What I didn’t like: It’s pricier than some other lead gen tools on the market.
Pricing: Starts at $99/month.
20. Lead411 – Targeted B2B Lead Lists
What it does: Lead411 is a platform for generating targeted B2B leads with a focus on email addresses and direct dials.
Key USPs:
- Accurate data: Lead411 prides itself on providing accurate and up-to-date leads.
- Sales triggers: The platform offers sales triggers to notify you when a prospect is likely to buy.
What I liked: The quality of data is top-notch, and the sales triggers are super helpful for timely outreach.
What I didn’t like: It’s a bit more expensive compared to some competitors.
Pricing: Starts at $75/month.
21. Overloop – Sales Automation Platform
What it does: Overloop is a sales automation tool designed to streamline email outreach and lead generation.
Key USPs:
- Multi-channel outreach: Overloop allows you to use email, LinkedIn, and more for reaching prospects.
- Email warm-up feature: It helps to improve email deliverability by warming up your inbox.
What I liked: The multi-channel outreach is super useful for multi-touch campaigns.
What I didn’t like: It could use more advanced lead scoring features for better targeting.
Pricing: Starts at $49/month.
22. Hunter.io – The Email Finder
What it does: Hunter.io specializes in finding and verifying professional email addresses, making it a go-to for email-based lead gen.
Key USPs:
- Email finder: Hunter.io helps you find email addresses based on domains or company names.
- Email verification: It also includes an email verification tool to ensure you’re sending to valid addresses.
What I liked: It’s quick and easy to use, especially for teams that need email data on the fly.
What I didn’t like: It’s limited to emails; you’ll need other tools for full contact info.
Pricing: Starts at $49/month.
23. Coldlytics – Cold Outreach Made Easy
What it does: Coldlytics helps you automate cold outreach campaigns, from lead generation to follow-up emails.
Key USPs:
- Email automation: It helps you run cold email outreach campaigns with ease.
- Lead qualification: It offers features for filtering leads and automating the follow-up process.
What I liked: The simplicity of automating follow-ups saves a ton of time.
What I didn’t like: The lead gen process could be more robust, as it’s focused mostly on email outreach.
Pricing: Starts at $29/month.
24. Seamless.ai – Real-Time Sales Intelligence
What it does: Seamless.ai delivers real-time sales intelligence, providing accurate data for email outreach and lead gen.
Key USPs:
- Real-time data: You get updated contact info as soon as it’s available.
- Chrome extension: Seamless.ai comes with a handy Chrome extension for quick lead sourcing.
What I liked: The real-time data is a game-changer for cold outreach, and the Chrome extension is super convenient.
What I didn’t like: The UI could use some improvement to make it more intuitive.
Pricing: Starts at $99/month.
25. LeadsGorilla – Automated Lead Generation
What it does: LeadsGorilla offers an automated solution for generating leads, particularly for local businesses.
Key USPs:
- Lead generation automation: Automates the process of finding leads based on your target market.
- Local business focus: It’s designed for businesses that rely on local leads, like agencies.
What I liked: It’s great for generating local business leads quickly and automatically.
What I didn’t like: It may not be as useful for companies looking for a wider reach.
Pricing: Starts at $37/month.
26. Lusha – Sales Intelligence Tool
What it does: Lusha provides accurate contact information for B2B leads, focusing on phone numbers and emails.
Key USPs:
- Contact enrichment: Lusha enriches profiles with phone numbers, emails, and social links.
- Browser extension: You can find contact details directly from LinkedIn or company websites.
What I liked: The browser extension is a huge plus for fast contact sourcing.
What I didn’t like: It’s limited to contact info; you’ll need other tools for deeper lead data.
Pricing: Starts at $39/month.
27. Datanyze – Tech Stack Intelligence
What it does: Datanyze offers insights into the tech stack of companies, making it easier to find prospects using the tools and software you sell.
Key USPs:
- Tech stack data: You can see which tech tools your prospects are using, allowing you to target them better.
- Lead scoring: It helps you prioritize leads based on their likelihood to buy.
What I liked: The tech stack intelligence is incredibly useful for SaaS businesses and tech sales.
What I didn’t like: The platform could use more detailed contact data for the leads.
Pricing: Starts at $39/month.
28. DNB (Dun & Bradstreet) – Comprehensive Business Data
What it does: DNB provides comprehensive business data, including financials, industry information, and company profiles, perfect for B2B lead generation.
Key USPs:
- Company profiles: DNB offers detailed profiles, including financial data and industry insights.
- Data accuracy: DNB is known for providing high-quality, verified data.
What I liked: The depth of company data is impressive, especially if you’re looking for in-depth research.
What I didn’t like: The platform can be overwhelming with its vast amount of data, and it’s not always the easiest to navigate.
Pricing: Starts at $150/month.
Conclusion
That’s the full list! Each of these tools has its strengths—whether it’s specialized in local leads, tech stack data, or email outreach. Whether you need real-time data, AI-powered lead scoring, or local business generation, there’s a solution in this list. Pick the one that best suits your business goals and get your lead gen efforts on point!
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