1. GRIN
GRIN is a comprehensive influencer marketing platform designed for e-commerce brands. It offers tools for influencer discovery, relationship management, content management, and analytics. The platform also handles influencer gifting and payments, making it a one-stop-shop for managing influencer campaigns.
Pros:
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Robust influencer discovery and relationship management tools.
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Integrated content management and analytics.
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Handles influencer gifting and payments seamlessly.
Cons:
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The extensive features may have a learning curve for new users.
Pricing: Custom pricing based on brand needs.
2. Influencity
Influencity is an influencer marketing platform that offers AI-powered tools for influencer discovery, campaign management, and analytics. It supports multiple channels, including TikTok, Instagram, and YouTube, and provides features like influencer seeding and payments.
Pros:
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AI-powered influencer discovery across multiple platforms.
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Comprehensive campaign management and analytics.
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Supports influencer seeding and payments.
Cons:
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Pricing details are not readily available, requiring direct contact for information.
Pricing: Custom pricing based on brand requirements.
3. Hashtag Paid
Hashtag Paid is a creator marketplace that connects brands with vetted creators for authentic product promotion. The platform offers tools for campaign management, analytics, and content licensing, making it suitable for brands looking to scale their influencer marketing efforts.
Pros:
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Access to a network of vetted creators.
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Comprehensive campaign management and analytics tools.
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Supports content licensing and amplification.
Cons:
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The platform may be more suitable for brands with larger budgets.
Pricing: Custom pricing based on brand needs.
4. Lolly
Lolly is an influencer marketing platform focused on driving performance and revenue for brands. It offers access to a community of creators for authentic product promotion, along with tools for campaign optimization and real-time analytics.
Pros:
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Emphasis on performance-driven influencer marketing.
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Real-time analytics and campaign optimization tools.
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Simplified campaign setup process.
Cons:
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Limited information available on pricing and specific features.
Pricing: Custom pricing based on brand requirements.
5. Mavrck
Mavrck is an influencer marketing platform that enables brands to discover and activate influencers, employees, and customers to create authentic content. It offers tools for campaign management, content creation, and performance tracking.
Pros:
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Supports activation of various types of influencers, including employees and customers.
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Comprehensive campaign management tools.
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Focus on authentic content creation.
Cons:
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Pricing information is not readily available and requires direct contact.
Pricing: Custom pricing based on brand needs.
6. The Influencer Room
The Influencer Room is a platform that connects brands with influencers through a unique invitation-only community. It focuses on building genuine relationships between brands and influencers, emphasizing quality over quantity.
Pros:
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Curated community of influencers ensures quality collaborations.
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Emphasis on building genuine relationships.
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Unique invitation-only model.
Cons:
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Limited scalability due to the curated nature of the community.
Pricing: Custom pricing based on brand requirements.
7. Aspire
Aspire is a comprehensive influencer marketing platform designed for e-commerce brands. It offers tools for influencer discovery, campaign management, affiliate tracking, and analytics. The platform also handles influencer gifting and payments, making it a one-stop-shop for managing influencer campaigns.
Pros:
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Robust influencer discovery and campaign management tools.
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Integrated affiliate tracking and analytics.
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Handles influencer gifting and payments seamlessly.
Cons:
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The extensive features may have a learning curve for new users.
Pricing: Custom pricing based on brand needs.
8. Collabstr
Collabstr is a user-friendly platform that connects brands with influencers across various platforms like Instagram, TikTok, and YouTube. It offers a marketplace where brands can browse and hire influencers directly, making the process straightforward and efficient.
Pros:
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Easy-to-use marketplace for hiring influencers.
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Transparent pricing and direct communication with influencers.
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Supports various content types, including user-generated content.
Cons:
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Limited advanced campaign management features.
Pricing: Pay-per-collaboration model; pricing varies based on influencer rates.
9. Kolsquare
Kolsquare is an influencer marketing platform that leverages data and technology to help brands find the right influencers. It offers tools for campaign management, analytics, and competitor analysis, making it suitable for brands looking to optimize their influencer marketing strategies.
Pros:
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Data-driven influencer discovery and analytics.
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Comprehensive campaign management tools.
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Competitor analysis features to stay ahead in the market.
Cons:
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Pricing details are not readily available, requiring direct contact for information.
Pricing: Custom pricing based on brand requirements.
10. Captiv8
Captiv8 is an end-to-end influencer marketing platform that offers tools for influencer discovery, campaign management, and analytics. It also provides features like paid media amplification and commerce integrations, making it suitable for brands looking to scale their influencer marketing efforts.
Pros:
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Comprehensive suite of influencer marketing tools.
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Supports paid media amplification and commerce integrations.
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Data-backed insights for informed decision-making.
Cons:
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The platform may be more suitable for brands with larger budgets.
Pricing: Custom pricing based on brand needs.
11. The Cirqle
The Cirqle is an influencer marketing platform that focuses on creating authentic brand stories through influencer collaborations. It offers tools for campaign management, content creation, and performance tracking, making it suitable for brands aiming to build genuine connections with their audience.
Pros:
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Emphasis on authentic storytelling through influencer collaborations.
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Comprehensive campaign management and content creation tools.
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Performance tracking to measure campaign success.
Cons:
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Limited information available on pricing and specific features.
Pricing: Custom pricing based on brand requirements.
12. Popular Pays
Popular Pays is a platform that connects brands with a community of creators for content creation and influencer marketing campaigns. It offers tools for campaign management, content approval, and analytics, making it suitable for brands looking to streamline their influencer marketing processes.
Pros:
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Access to a diverse community of creators.
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Streamlined campaign management and content approval processes.
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Analytics to measure campaign performance.
Cons:
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The platform may have a learning curve for new users.
Pricing: Custom pricing based on brand needs.
13. Braze
Overview:
Braze isn’t just for influencers; it’s a full-on customer engagement powerhouse. Think of it as your brand’s personal hype squad, using AI to craft personalized journeys and content.
What I Liked:
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BrazeAI™ is a game-changer, learning your brand’s vibe and optimizing campaigns.
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Seamless integration across multiple channels—email, push notifications, in-app messages, you name it.
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Robust analytics to track campaign performance.
What Could Be Better:
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Pricey for startups—plans range from $60K to $200K/year.
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Might be overkill if you’re just starting out.
Pricing:
Custom pricing based on your brand’s needs.
14. IZEA
Overview:
IZEA is like the dating app for brands and influencers. Their marketplace connects you with creators for sponsored content, UGC, and more.
What I Liked:
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Free to start; Pro plans begin at $6/month.
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Multiple services like IZEAx Discovery and Unity for different needs.
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Managed services available for end-to-end campaign execution.
What Could Be Better:
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Some plans can get expensive, especially with managed services.
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User interface could be more intuitive.
Pricing:
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Free to start.
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Pro plans start at $6/month.
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Managed services priced based on your marketing budget.
15. Insense
Overview:
Insense is all about UGC and creator ads. It’s perfect for brands looking to scale their paid social campaigns with authentic content.
What I Liked:
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Creator marketplace with vetted influencers.
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Plans starting at $550/month for a trial.
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Whitelisted ads to boost performance.
What Could Be Better:
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Entry-level plan is a bit steep for small businesses.
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Limited to UGC and creator ads; not a full-service influencer platform.
Pricing:
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Trial: $550/month.
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UGC Plan: $1,200/quarter ($400/month or $300/month if paid annually).
16. Influence.co
Overview:
Influence.co is like LinkedIn for influencers. It’s a community-driven platform that helps you connect, learn, and collaborate.
What I Liked:
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Free to join; Pro plans start at $4/month.
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Access to a large community of influencers and brands.
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Tools to build your influencer profile and showcase your work.
What Could Be Better:
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Limited campaign management features.
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Some users report that the platform can be glitchy at times.
Pricing:
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Free for influencers.
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Pro plans start at $4/month.
17. Influencer.com
Overview:
Influencer.com is a global influencer marketing agency that offers end-to-end campaign management. It’s like having a dedicated team handling your influencer collaborations.
What I Liked:
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Full-service campaign management.
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Access to a wide network of global influencers.
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Data-driven insights to optimize campaigns.
What Could Be Better:
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Pricing is not transparent; requires direct contact for quotes.
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May not be suitable for small businesses due to potential costs.
Pricing:
Custom pricing based on your campaign needs.
18. Influencity
Overview:
Influencity is a data-driven platform that provides in-depth analytics and influencer discovery tools. It’s perfect for brands that want to make informed decisions.
What I Liked:
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AI-powered influencer discovery.
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Comprehensive analytics dashboard.
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Supports multiple social media platforms.
What Could Be Better:
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Pricing details are not readily available; requires direct contact.
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Some users find the interface a bit complex.
Pricing:
Custom pricing based on your brand’s requirements.
19. Later
Overview: Later isn’t just a social media scheduling tool; it’s evolved into a robust influencer marketing platform.
What I Liked:
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Seamless integration with Instagram, TikTok, and Pinterest.
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User-friendly interface that’s easy to navigate.
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Comprehensive analytics to track campaign performance.
What Could Be Better:
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Limited features for large-scale influencer campaigns.Meltwater
Pricing: Starts at $15/month, with advanced plans offering more features.
20. Shout Agency
Overview: Shout Agency is a full-service influencer marketing agency that connects brands with top-tier influencers.
What I Liked:
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Personalized campaign strategies tailored to brand goals.
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Strong network of influencers across various niches.
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Hands-on support from a dedicated team.
What Could Be Better:
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Pricing isn’t transparent; requires direct consultation.
Pricing: Custom pricing based on campaign scope and objectives.
21. Klear
Overview: Klear is an influencer marketing platform that offers comprehensive tools for discovery, campaign management, and analytics.
What I Liked:
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Advanced search filters to find the perfect influencers.
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In-depth analytics to measure campaign ROI.
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CRM features to manage influencer relationships.
What Could Be Better:
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The interface can be overwhelming for new users.
Pricing: Custom pricing based on brand needs.
22. Brandbassador
Overview: Brandbassador turns your customers into brand ambassadors, leveraging their networks for authentic promotion.
What I Liked:
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Gamified tasks to engage ambassadors.
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Automated reward system for completed missions.
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Detailed tracking of ambassador performance.
What Could Be Better:
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May not be suitable for brands without an existing customer base.
Pricing: Custom pricing based on brand requirements.
23. Shout UGC
Overview: Shout UGC specializes in user-generated content, connecting brands with creators for authentic content creation.
What I Liked:
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Access to a vast network of content creators.
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Affordable pricing for high-quality UGC.
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Quick turnaround times for content delivery.
What Could Be Better:
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Limited campaign management features.
Pricing: Pay-as-you-go model, starting from $45 per video.
24. CreatorIQ
Overview: CreatorIQ is an enterprise-level influencer marketing platform offering end-to-end solutions for brands.
What I Liked:
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Robust analytics and reporting tools.
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Integration with various social media platforms.
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Scalable solutions for large brands.
What Could Be Better:
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Pricing may be prohibitive for small businesses.
Pricing: Custom pricing based on brand size and needs.
25. InfluencerMarketing.ai (IMAI)
Overview: IMAI is like the Swiss Army knife for influencer marketing—packed with tools and ready for action.
What I Liked:
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AI-driven campaign builder that simplifies planning and offers actionable insights.
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Deep analytics for precise targeting.
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Integrated communication tools for seamless influencer collaboration.
What Could Be Better:
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The comprehensive feature set can overwhelm new users.
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Top-tier functions are locked behind a premium plan.
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Occasional performance lags, especially when managing large influencer databases.
Pricing:
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Starter: $99/month for 50 influencer reports.
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Expert: $499/month for 350 reports.
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Unlimited: $1,200/month for 2,500 reports.
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Full Automation: $1,800/month.
26. Traackr
Overview: Traackr is the data-driven platform that’s all about building genuine relationships with influencers.
What I Liked:
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Robust influencer relationship management tools.
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Faceted search/filter to narrow down search results by applying multiple filters.
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Comprehensive campaign execution and reporting features.
What Could Be Better:
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Pricing is highly individualized, based on the customer and its needs, and doesn’t have set “plans” at a preset monthly price.
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Minimum of 3 users required.
Pricing:
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Starts at $25,000/year for small teams ready to grow their influencer marketing program with a set of core tools.
27. Upfluence
Overview: Upfluence is the all-in-one affiliate & influencer marketing platform now infused with AI/ChatGPT for e-commerce and direct-to-consumer brands.
What I Liked:
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E-commerce tools and affiliate management software.
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Manage client campaigns, find and analyze influencers, and handle influencer gifting and payments.
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Campaign analytics and integrations with platforms like Shopify, Bigcommerce, Amazon, Magento, and WooCommerce.
What Could Be Better:
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Pricing may be prohibitive for small businesses.
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Some users find the interface complex.
Pricing:
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Growth Plan: $11,940/year for 1 seat and 5,000 influencer community.
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Scale Plan: $19,800/year for 5 seats and 10,000 influencer community.
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Enterprise Plan: $42,600/year for 25 seats and 20,000 influencer community.
28. Meltwater
Overview: Meltwater is a comprehensive suite that offers influencer marketing tools alongside media monitoring and social media analytics.
What I Liked:
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Discover influencers with actual influence and run impactful influencer campaigns.
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In-app workflows to boost productivity.
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Interactive analytics to track and understand campaign success.
What Could Be Better:
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Pricing varies widely, with users reportedly paying an average of $12,000 per user per year.
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No free trial available.
Pricing:
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Custom pricing based on business goals and team size.
29. The Social Cat
Overview: The Social Cat is tailored for small businesses looking to grow their brand with influencers.
What I Liked:
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Comprehensive features including gifted and paid campaigns, advanced filtering, built-in messaging, and precise influencer metrics.
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Content library with centralized content management and licensing.
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Integrated AI assistant for generating product descriptions, captions, and ad copy.
What Could Be Better:
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Limited to small and medium-sized businesses.
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May not be suitable for large-scale influencer campaigns.
Pricing:
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Essentials Plan: $99/month.
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Performance Plan: $199/month.
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Pro Plan: $299/month.
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