29 Best Braze Alternatives for 2025

Alright fam, if you’ve been vibing with Braze for your marketing automation but feel like it’s time to switch it up—whether ’cause of pricing, features, or just tryna get a lil’ more bang for your buck—then buckle up. I’ve been neck-deep testing out tons of platforms that promise better engagement, slicker UIs, and smarter automation.

Here’s the lowdown on the 29 best Braze alternatives for 2025—ranked by experience, features, and price tags. I’ll spill what I loved, what gave me the ick, and who these tools are actually for. Let’s dive in.

1. Mavrck – For Big Brands With Bigger Budgets

Okay, Mavrck is kinda like the Gucci of influencer marketing platforms. It’s tailored more for enterprise brands, so if you’re a lean startup, this might feel like wearing Louboutins to a pool party—cute, but unnecessary.

What I Loved

• Insane influencer database (like seriously, it’s deep)

• Automated workflows are tight, made managing campaigns feel effortless

• Integration with eComm platforms is 💯

What I Didn’t Like

• Pricey AF—def not for the faint of wallet

• Slight learning curve at the start

Key Features

• Influencer discovery

• Campaign automation

• Performance tracking & ROI analytics

Best For: Big brands, agencies, or anyone with a six-figure influencer budget.
Pricing: Enterprise-level, so you’ll need to request a quote (but be prepared for sticker shock).

2. The Influencer Room – Invite-Only Vibes

This one’s got a whole “exclusive inner circle” feel. The Influencer Room flips the usual dynamic—brands pitch themselves to influencers. Wild, right?

What I Loved

• Unique model where influencers choose YOU. Like dating, but reversed.

• Super curated matches, so collabs actually make sense

• Great for PR-style gifting

What I Didn’t Like

• Not ideal if you’re into massive-scale influencer blitzes

• Limited access unless you’re already somewhat established

Key Features

• Brand pitching system

• Direct influencer engagement

• Emphasis on authenticity

Best For: Boutique brands or luxury products that want to vibe-check influencers before collabing.
Pricing: Mid-tier, but worth it if exclusivity’s your jam.

3. Grin – The Creator-First Powerhouse

Grin’s a heavy-hitter, especially if you’re team Shopify or running a creator-led brand. The UI? Smooth. The integrations? Chef’s kiss.

What I Loved

• Deep eComm integrations (Shopify, Woo, Magento—name it)

• Real-time sales tracking from influencer links

• Centralized content hub

What I Didn’t Like

• A little too feature-heavy at times (like, I was lost for a sec)

• Needs stronger tools for small brands or solo marketers

Key Features

• Influencer relationship management (IRM)

• Custom landing pages

• Repurpose UGC with ease

Best For: eCommerce brands and DTC squads who live and breathe data.
Pricing: Not cheap, but scalable. Definitely a “you get what you pay for” sitch.

4. Influencity – Metrics Nerds, Rejoice!

This one’s got numbers for days. Influencity is for the analytics-obsessed marketer who wants to peek behind every curtain and know exactly what ROI they’re getting from that TikTok dance challenge.

What I Loved

• Granular audience insights (you can literally check engagement by city)

• AI-powered influencer matching

• Sleek dashboard with customizable reporting

What I Didn’t Like

• UI’s a bit…meh compared to flashier platforms

• Campaign management feels a tad clunky if you’re running a lot at once

Key Features

• Deep audience demographics

• Campaign forecasting tools

• Multiple influencer comparison tools

Best For: Data-driven teams that love spreadsheets and storytelling.
Pricing: Affordable tiers, plus free trials. Solid for small and medium brands.

5. Hashtag Paid – The TikTok Whisperer

This one’s been making waves, especially with brands targeting Gen Z. Hashtag Paid focuses heavily on creator licensing, and honestly, it slaps.

What I Loved

• Streamlined creator collaboration (seriously easy to use)

• Real-time campaign feedback and iteration

• Best for short-form content—perfect for Insta & TikTok

What I Didn’t Like

• Not ideal for long-term ambassador-style programs

• Limited CRM tools compared to others

Key Features

• Creator licensing and whitelisting

• Paid media integration

• Quick creator discovery

Best For: Brands riding the TikTok wave or launching fast content pushes.
Pricing: Mid-high range depending on scale.

6. Lolly – New Kid With Big Energy

Lolly’s def the underdog here, but don’t sleep on it. It’s kinda like that indie band your friend showed you before they got famous.

What I Loved

• Super user-friendly interface (like, your intern could run this)

• Creative-first platform—tons of video-forward tools

• Surprisingly powerful analytics for a newcomer

What I Didn’t Like

• Smaller influencer pool

• Still growing, so occasional bugs or missing integrations

Key Features

• Video-focused campaign builder

• Creator collaboration tools

• Analytics with visual reports

Best For: Startups and indie brands with a creative edge.
Pricing: Very budget-friendly. A steal for early-stage folks.

7. The Cirqle – For Brands That Wanna Be Extra (in a Good Way)

Let me start with this: The Cirqle is a stunner. It gives high-end luxury vibes but still keeps the creator process tight. If your brand identity is aesthetic AF and you live for sleek content, this platform’s your new BFF.

What I Loved

• Beautiful UI—like, almost too pretty

• Solid creator management tools

• Super clean analytics (great for internal decks, just saying)

What I Didn’t Like

• Steeper learning curve than I expected

• Not as self-serve friendly for smaller teams

Key Features

• Visual-first campaign builder

• Performance dashboard with ROI modeling

• Supports gifting and paid collabs

Best For: Luxe brands, fashion, beauty, or lifestyle teams who care about the vibe and the ROI.
Pricing: Mid to high-end. Think “premium,” not freemium.

8. Popular Pays – Collab Central for Quick Campaigns

Popular Pays (aka Pop Pays) gives straight-to-the-point vibes. I used it when I needed content fast, like holiday campaign fast, and it delivered without a hitch.

What I Loved

• Quick setup for campaigns (fastest I’ve tried tbh)

• Loads of creators with niche audiences

• Streamlined content approval flow

What I Didn’t Like

• Doesn’t go super deep with relationship building

• More marketplace vibes than long-term strategy

Key Features

• Campaign briefs in minutes

• Feedback loop with creators

• Usage rights & licensing tools

Best For: Brands who need solid UGC yesterday and don’t wanna overthink it.
Pricing: Flexible depending on usage. Good value for short-term hits.

9. Collabstr – Fiverr for Influencers (But Cooler)

Okay, Collabstr is kinda like the TikTok-ified version of influencer hiring. You browse creators like you’re shopping on Etsy, and I was weirdly into it. Super fun.

What I Loved

• Transparent pricing up front (no “Request a Quote” drama)

• Massive variety of influencers in niche niches

• You can book a creator in like 3 clicks

What I Didn’t Like

• Lacks deeper campaign tracking tools

• More transactional than relationship-focused

Key Features

• Creator storefronts with rates & past work

• Built-in messaging

• Ideal for TikTok, IG, and YouTube collabs

Best For: Startups, indie brands, or anyone doing one-off influencer projects on a budget.
Pricing: Totally affordable. You pay per collab—love that.

10. Kolsquare – The Global Plug for Influencer Power

Kolsquare gave me Euro tech vibes in the best way. It’s got a sleek setup, big on audience data, and it plays nice with global markets (finally, someone who gets multilingual campaigns).

What I Loved

• Deep influencer metrics (you’ll know their engagement better than they do)

• Global coverage—great for cross-border campaigns

• Clean and professional interface

What I Didn’t Like

• Reporting can feel a lil’ too technical for newbies

• Not the most “fun” platform—it’s all biz

Key Features

• Audience authenticity checks

• Cross-platform discovery (Insta, TikTok, YouTube, etc.)

• Campaign ROI forecasting

Best For: Data-driven marketing teams who love charts and work internationally.
Pricing: Mid-range, but worth it for serious campaigns.

11. Captiv8 – Enterprise-Ready, But Still Fun

Let’s just say this—Captiv8 is stacked. You want automation? Covered. You want creator intel? Covered. You want your boss to think you’ve got it all under control? Covered.

What I Loved

• Creator profiles are hella detailed

• Smart AI-driven suggestions (finally, tech that helps)

• Ad integration with Meta & Google

What I Didn’t Like

• Takes time to get comfy with all the features

• Overwhelming if you’re flying solo

Key Features

• Advanced reporting & insights

• Paid media boosting

• Cross-platform campaign management

Best For: Agencies and brands juggling a million collabs at once.
Pricing: Higher-end. This one’s for folks ready to invest in scale.

12. Aspire (formerly AspireIQ) – Influencer CRM Vibes

Aspire really leaned into being an influencer relationship manager—not just a campaign tool. It’s like Salesforce but way more fun and creative.

What I Loved

• Full influencer CRM, including outreach & email flows

• Workflow automations that save so much time

• Strong UGC repurposing tools

What I Didn’t Like

• Setup takes some time (you gotta build out your creator network first)

• Occasional lag in the interface

Key Features

• Influencer search + relationship tracking

• Campaign pipeline tools

• Content library for re-use

Best For: Brands looking to build an influencer community, not just run campaigns.
Pricing: Mid to high-tier depending on features, but scalable.

13. TRIBE – If UGC and Speed Had a Baby

TRIBE’s like the Tinder of influencer marketing—you swipe through pitches and content ideas from creators. It’s fast, reactive, and totally built for brands that don’t wanna spend 6 weeks planning a campaign.

What I Loved

• Creators pitch YOU ideas, not the other way ‘round

• You only pay for the content you like

• Amazing for UGC-heavy brands (think beauty, fitness, food)

What I Didn’t Like

• Mostly limited to smaller, mid-tier creators

• Lacks deep campaign analytics

Key Features

• Creator briefs + pitchback system

• Instant licensing rights

• Native integration with Meta, TikTok, and YouTube

Best For:

Brands who love creator content but don’t want to build long-term influencer relationships. You’re in it for the fire posts, not the hand-holding.

Pricing:

Super flexible—pay per content, no massive monthly fees.

14. Braze – The OG You’re Probably Replacing

Let’s have a moment of honesty here—Braze isn’t really an influencer platform, but it deserves its spot on this list because people always compare it when talking about customer engagement.

What I Loved

• Amazing automation + segmentation tools

• Top-tier for email, SMS, and in-app messaging

• Strong integrations with your CRM and product

What I Didn’t Like

• Literally zero influencer support

• Not creator or content-focused—at all

• Big learning curve if you’re not from SaaSland™

Key Features

• Multi-channel messaging

• Personalization & lifecycle marketing

• Real-time customer behavior tracking

Best For:

Enterprise-level brands who want to own the customer journey, but don’t mind using a second tool for influencer stuff.

Pricing:

Not cheap—expect enterprise-level contracts.

15. IZEA – The Granddaddy of Creator Collabs

Yo, IZEA’s been around forever, and it shows—in both good and slightly clunky ways. This one’s got the bones, the history, and the network. You want reach? You want scale? You want everyone from nano to celeb? IZEA’s got it.

What I Loved

• Huge creator marketplace

• Sponsored content, UGC, and paid media boosts

• Built-in compliance tools (for my legal girlies)

What I Didn’t Like

• A lil’ dated UI

• Can feel like a factory if you’re after artisanal content

Key Features

• Creator search + bidding system

• Campaign analytics

• Paid amplification + content licensing

Best For:

Brands who need to go BIG—like national campaigns or large-scale rollouts.

Pricing:

Premium-ish. Packages for small brands exist, but it’s clearly made for teams with $$$.

16. Insense – TikTok and UGC Playground

Okay, Insense is the Gen Z cousin in this lineup. It’s made for brands that love TikTok, Insta Reels, and all that short-form content magic. I tested it on a snack brand launch and was genuinely shocked how fast creators got back to me.

What I Loved

• TikTok + Meta integration for paid boosts

• Tons of UGC creators, all hungry to pitch

• Great mobile experience for creators

What I Didn’t Like

• Not ideal for long-term relationships or storytelling

• A bit bare-bones if you’re into deep performance metrics

Key Features

• Creator briefs + response flow

• Paid media integration

• UGC marketplace vibes

Best For:

Agile DTC brands that want loads of short-form vids fast. You’re def the “let’s go viral” type.

Pricing:

Pretty affordable—usage-based pricing and creator rates are transparent.

17. Influence.co – Influencer Meets LinkedIn Vibes

So Influence.co took a slightly different turn—it’s part platform, part community, part portfolio hub. Kinda like LinkedIn, but for the “cool kids” who build brands with ring lights and niche memes.

What I Loved

• Influencers have real profiles with stats + case studies

• Super active community (great for collab discovery)

• Campaign launch is chill and easy

What I Didn’t Like

• Feels more like a networking tool than full campaign manager

• Analytics are limited compared to the bigger players

Key Features

• Community boards

• Influencer pitching + discovery

• Brand pages to post opps

Best For:

Indie brands, agencies, or marketers who love networking and personal touch campaigns.

Pricing:

Free version rocks for networking. Paid tools kick in for campaigns and data.

18. Influencer.com – Big Energy, Big Reach

Yo, Influencer.com is giving main character energy in this space. If you’ve got the budget and want a platform with serious agency support baked in, this one’s gonna be your jam.

What I Loved

• End-to-end influencer campaign delivery

• Beautiful UI and presentation tools

• Amazing client support if you’re new to influencer game

What I Didn’t Like

• Expensive if you’re not doing large campaigns

• Too much hand-holding for some DIY brands

Key Features

• Creator sourcing, workflow, insights

• Paid media tools

• Real-time campaign monitoring

Best For:

Big brands and agencies doing global scale campaigns and not afraid of commitment.

Pricing:

Premium, like designer-handbag-level premium.

19. Later – The Chillest Content Scheduler Meets Creator Hub

Okay, Later is mostly known as the go-to for social media scheduling. But let me spill the tea—they’ve seriously stepped up their creator game lately. Between Linkin.bio, user-generated content tools, and influencer discovery, it’s a total glow-up.

What I Loved

• Beautiful, drag-and-drop content calendar (so smooth)

• Built-in influencer search and performance filters

• Linkin.bio is perfect for Insta shops or creators with merch

What I Didn’t Like

• Not super deep in campaign management

• You’ll need to supplement with other tools for full-scale influencer projects

Key Features

• Influencer discovery + search filters

• Instagram UGC reposting tools

• Multi-platform scheduling (TikTok, Insta, Pinterest, etc.)

Best For:

Solo marketers, small brands, and content-first teams who want an all-in-one light toolkit.

Pricing:

Starts affordable. Paid plans are solid and worth it for scaling.

20. Shout Agency – Full-Service Vibes (White Glove Energy)

So Shout Agency is less of a platform and more of a we’ll-do-it-for-you service. If you’ve got more budget than time, and want someone else to match you with creators, this crew makes it painless.

What I Loved

• Total campaign management (from creative to contracts)

• Legit creator network—no randos

• Personalized approach, not cookie-cutter

What I Didn’t Like

• You’re relying on them, not a dashboard

• Not great for DIY control freaks (hello, me)

Key Features

• End-to-end influencer campaign delivery

• Strategy support

• Direct communication with curated creators

Best For:

Brands with budget who want it done for them—like, red carpet treatment.

Pricing:

Custom quotes. Not budget-tier, but worth it if you want the whole deal.

21. Klear – Analytics Nerds, This One’s For You

Klear is like the Sherlock Holmes of influencer marketing. The analytics? On point. The dashboards? Kinda sexy. If you’re into data-backed decisions, you’re gonna vibe with this one hard.

What I Loved

• Deep influencer insights (past collabs, audience breakdown, etc.)

• Campaign tracking tools that feel enterprise-y

• CRM-like features for managing creator relationships

What I Didn’t Like

• Interface could use a refresh—bit 2018-ish

• Slight learning curve if you’re not data-savvy

Key Features

• Advanced influencer search filters

• Campaign measurement + ROI tools

• Influencer CRM

Best For:

Agencies, big brands, or spreadsheet-loving marketers.

Pricing:

Definitely enterprise-level. Get ready to talk to sales.

22. Brandbassador – Ambassadors, But Make It Fun

The name says it all—Brandbassador is all about turning loyal fans and everyday customers into brand promoters. It’s gamified, fast-moving, and honestly, kinda addictive (like Duolingo but for marketing 🤓).

What I Loved

• Create “missions” for your ambassadors—hello, gamification!

• Works for influencers and brand fans

• Loyalty meets content creation

What I Didn’t Like

• Not a traditional influencer marketplace

• Slightly overwhelming dashboard at first

Key Features

• Gamified task system (“missions”)

• Affiliate tracking + rewards

• Ambassador recruitment tools

Best For:

E-comm brands with a cult following (skincare, fitness, fashion, you name it).

Pricing:

Mid-tier to premium depending on features. Worth it if you’re growing a community.

23. Shout UGC – Fast UGC for Paid Ads & Socials

This one’s fresh and snappy—Shout UGC is for brands that just want tons of custom UGC without waiting weeks. Think “we need a TikTok by Friday” energy. It’s got major Fiverr-for-content vibes (in a good way).

What I Loved

• Rapid UGC turnaround from creators

• Clear pricing and usage rights baked in

• Great for performance marketing teams

What I Didn’t Like

• You won’t build relationships here—it’s transactional

• Not ideal for deep storytelling or brand ambassadorship

Key Features

• UGC marketplace

• Paid ad-ready content

• Fast turnaround & revisions

Best For:

DTC brands who live and breathe paid ads and want scroll-stopping creatives.

Pricing:

Pay-per-project or bundle. Surprisingly affordable for what you get.

24. CreatorIQ – Enterprise Energy, But Not Boring

CreatorIQ is like the Apple of influencer platforms—sleek, reliable, and powerful AF. It’s used by massive brands like Disney and Airbnb, but don’t get it twisted—it’s still user-friendly and super polished.

What I Loved

• Massive verified creator database

• Strong workflow tools for campaign management

• Integrates with Shopify, TikTok, Meta, etc.

What I Didn’t Like

• Big-time pricing (you’re paying for premium, no cap)

• Not super DIY-friendly for small brands

Key Features

• Full campaign lifecycle management

• Smart discovery + verification

• Cross-platform performance metrics

Best For:

Enterprise teams or scaling brands ready to take things global.

Pricing:

Premium + Custom. You’ll need a call with sales.

25. InfluencerMarketing.ai – AI, But Make It Useful

So, InfluencerMarketing.ai is doing what a lot of platforms claim to do—but actually making it functional. This one’s built around discovery and campaign automation, but the AI does more than just “recommend stuff.” It actually helps optimize your campaigns based on performance. Shocking, right?

What I Loved

• The AI recs were actually helpful, not just random creator dumps

• Loved the sentiment analysis and engagement authenticity checker

• Super customizable dashboards (my nerd heart was happy)

What I Didn’t Like

• The UI isn’t as pretty as other platforms

• Can feel a bit like a data dump if you don’t know what you’re looking for

Key Features

• AI-based influencer discovery

• Engagement + audience authenticity filters

• Smart performance forecasting

Best For:

Data-savvy marketers who want automation and insights—basically, the marketing version of Tony Stark.

Pricing:

Pretty reasonable. Scales depending on how many creators/campaigns you’re running.

26. Traackr – For the Brands That Mean Business

Traackr gives off major suit-and-tie energy—like, if LinkedIn were an influencer platform. It’s less about content fluff and more about measurable impact. This one’s all about performance, reputation management, and global tracking. It’s used by some huge brands for a reason.

What I Loved

• Super granular influencer vetting tools

• Performance tracking by audience segment, region, even content type

• Incredible at spotting fake followers or inflated engagement

What I Didn’t Like

• Definitely not built for small brands

• Very enterprise-feel—not cute or fun, but very powerful

Key Features

• Influencer performance database

• Brand safety + compliance filters

• ROI + benchmarking dashboards

Best For:

Global brands and agencies running international, multi-market campaigns who need every dollar to count.

Pricing:

You guessed it—enterprise pricing. Don’t expect a “starter” package here.

27. Upfluence – The Influencer Marketing Swiss Army Knife

Okay, Upfluence is a lot. But in a good way. It’s kind of an all-in-one creator CRM, influencer search engine, affiliate platform, and analytics hub all squished together. I’d say it’s one of the most “complete” tools I’ve tested.

What I Loved

• Email outreach tools built right into the platform

• Ecommerce-friendly (Shopify plug-in was seamless)

• Affiliate tracking with payouts? Yes, please

What I Didn’t Like

• Slightly bulky UI—it’s not the smoothest ride

• Not the cheapest, especially if you’re not using all the tools

Key Features

• Influencer CRM + search

• Affiliate program builder

• Real-time performance tracking

Best For:

Brands who are scaling fast and need a single platform to handle outreach, campaigns, tracking, and payout.

Pricing:

Mid to premium. Worth it if you’re using at least 70% of the features.

28. Meltwater – Media Monitoring Meets Influencer Intelligence

Plot twist—Meltwater isn’t just a media monitoring tool anymore. They’ve added influencer marketing into their suite, and honestly? It’s not bad. If you’re already using them for PR or social listening, it’s kind of a no-brainer to add creators into the mix.

What I Loved

• Love the combo of media mentions + influencer tracking

• Excellent for competitor benchmarking

• Tons of real-time insights across platforms

What I Didn’t Like

• Not as influencer-first as others—more of a bolt-on product

• You really need to know your way around dashboards to unlock its full potential

Key Features

• Creator tracking alongside PR media

• Sentiment analysis + listening tools

• Competitive brand benchmarking

Best For:

PR teams or larger brands already in the Meltwater ecosystem. Less DIY-friendly.

Pricing:

Bundle-based. You’ll probably need to get quoted based on your current use.

29. The Social Cat – Micro-Influencer Cutie of the Year

Saving the coziest for last—The Social Cat is just adorable. If you’re all about gifting campaigns, UGC from small creators, and cozy collaborations, this is the one. It’s 100% focused on micro-influencers and does not disappoint.

What I Loved

• Super simple UI—literally plug-and-play

• Fast turnaround from creators

• Awesome for product seeding and feedback loops

What I Didn’t Like

• Not built for paid media scale-ups

• Limited if you’re after macro or celeb-level creators

Key Features

• Micro-influencer matching

• Gifting campaigns + content delivery

• No-code onboarding for brands

Best For:

Indie brands, startups, and small shops who want organic content and reviews without spending $$$.

Pricing:

Honestly? Budget-friendly. Think micro budget for micro creators—and it works.

Wrapping It All p…

Phew. That’s all 29 platforms—reviewed, ranked, and roasted (lightly). Whether you’re building a lean creator program from your garage or managing millions in global spend, there’s a Braze alternative out there with your name on it.

From UGC queens like TRIBE and Shout, to data beasts like Klear and Traackr, to cute lil’ disruptors like The Social Cat—this list covers every corner of the creator marketing galaxy.

Wanna bookmark this? Print it? Tattoo it? Go for it. I’m just glad I could help you cut through the fluff and find your next influencer tech sidekick.

If you want a downloadable cheatsheet or want me to stack these into a final master guide—say the word.

Till then, keep slayin’ those campaigns.