Instantly.ai is solid for cold outreach, but let’s be real—it’s not perfect. Whether you need better data, deeper integrations, or just want more bang for your buck, here are my go-to Instantly alternatives after trying a bunch of B2B lead generation tools myself.
1. ZoomInfo — Big Data, Big Budget
What I like:
- Massive B2B leads database with deep filters.
- Syncs easily with tools like HubSpot and Salesforce.
- Great for intent signals + enrichment.
What I don’t like:
- Crazy expensive.
- Locked into long contracts—no flexibility.
Pricing: Custom pricing. Not built for solo reps or small teams.
Best for: Enterprise sales teams that need data, firmographics, and buying intent all in one.
2. RocketReach — Quick & Scrappy Email Finder
What I like:
- Fast and accurate contact lookup.
- Simple, no-BS UI.
- No contracts—pay and go.
What I don’t like:
- Weak on company-level insights.
- No outbound features like sequencing.
Pricing: Starts around $53/mo.
Best for: Freelancers and startups looking for a solid contact finder without paying enterprise prices.
3. Kaspr — LinkedIn’s Best Friend
What I like:
- Pulls phone numbers and emails right from LinkedIn.
- Fast and super easy to use.
- Works well for small SDR teams.
What I don’t like:
- Data can be hit or miss sometimes.
- Limited CRM integrations.
Pricing: Starts at €49/mo.
Best for: Reps who live inside LinkedIn and need fast access to contact info.
4. LeadIQ — Personalized Prospecting Pro
What I like:
- Real-time data grab from LinkedIn.
- Great sync with Salesforce and HubSpot.
- Solid tools for writing custom messages fast.
What I don’t like:
- Gets pricey with multiple users.
- Not ideal for high-volume outbound.
Pricing: Starts at $75+/mo. Free plan available.
Best for: Sales teams who go for quality over quantity in outreach.
5. Apollo — My Favorite All-in-One
What I like:
- Huge business leads database—260M+ contacts.
- Built-in email automation and call tools.
- Free plan is actually usable.
What I don’t like:
- UI quirks here and there.
- Deliverability could be tighter.
Pricing: Free plan available, paid starts at $49/mo.
Best for: Anyone who wants outreach + data + light CRM all in one place.
6. SalesIntel — Verified Data Powerhouse
What I like:
- Human-verified emails and direct dials.
- Intent data + research-on-demand is a sweet combo.
- Great for targeting decision-makers.
What I don’t like:
- UI feels clunky.
- Definitely on the pricey side.
Pricing: Custom pricing only.
Best for: Agencies or bigger teams that care about super clean, verified lead data.
7. LeadSwift — Budget-Friendly Data Grabber
What I like:
- Dirt cheap compared to most lead generation companies.
- Simple UI with basic contact export.
- Works well for local B2B targeting.
What I don’t like:
- No automation or integrations.
- Data can be outdated or incomplete.
Pricing: One-time and monthly options, starts super low.
Best for: Budget hunters or local B2B lead gen.
8. LeadScrape — Simple and Offline-Friendly
What I like:
- Desktop-based tool—no need for browser-based workflow.
- Gets direct dials and emails for tons of industries.
- No monthly fees, just a one-time license.
What I don’t like:
- Zero integrations or outreach features.
- Not cloud-based, which can feel old-school.
Pricing: One-time fee around $97–$497.
Best for: Scraping leads offline or without recurring costs.
9. Skrapp — Lightweight Email Finder
What I like:
- Easy Chrome extension for LinkedIn and web email finding.
- Decent B2B contact accuracy for small to mid teams.
- Drag-and-drop interface—super user-friendly.
What I don’t like:
- Limited data fields—mostly just emails.
- Can’t handle large-volume prospecting well.
Pricing: Starts at $39/mo.
Best for: Solo marketers or early-stage B2B outreach.
10. Snov.io — Outreach Meets Lead Gen
What I like:
- Combines email finder with sequencer.
- Cool drip campaign builder + tracking.
- Offers basic CRM functions too.
What I don’t like:
- Data quality isn’t ZoomInfo-level.
- UI can be a bit clunky under pressure.
Pricing: Free plan, paid from $39/mo.
Best for: Small teams looking for an all-in-one outbound tool with email warmup.
11. GetProspect — Clean LinkedIn Email Grabber
What I like:
- Pulls verified B2B emails straight from LinkedIn.
- Tag-based contact management is a nice touch.
- Syncs with CRMs like Pipedrive.
What I don’t like:
- No phone numbers.
- Limited to basic outreach—no sequencing.
Pricing: Free plan, paid starts at $49/mo.
Best for: Prospectors who want a clean interface and verified emails from LinkedIn.
12. TaskDrive — Fully Outsourced Prospecting
What I like:
- Hands-off prospecting—just tell them your ICP.
- Trained virtual assistants build your lead list.
- Saves a ton of time if you hate list building.
What I don’t like:
- No control over lead gen workflow.
- Takes longer to spin up vs. software tools.
Pricing: Custom quotes, not cheap.
Best for: Founders and execs who want to outsource lead research 100%.
13. LeadFuze — Set It and Forget It
What I like:
- “Fuzebot” auto-builds lead lists 24/7.
- Solid filters for firmographics, technographics, and intent.
- Great for hands-off top-of-funnel growth.
What I don’t like:
- UI feels clunky.
- Some lead data can be outdated.
Pricing: Starts at $147/mo.
Best for: Teams that want always-on lead list building in the background.
14. Brevo — Email Marketing With a CRM Twist
What I like:
- Strong email automation and landing page builder.
- CRM and pipeline features included.
- Free plan is generous.
What I don’t like:
- Not a lead database—more email marketing than lead gen.
- Weak on outbound sales use cases.
Pricing: Free plan, paid from $25/mo.
Best for: Email-focused marketers doing inbound + nurturing.
15. LeadZai — AI-Powered Marketing Engine
What I like:
- Uses AI to automate ad targeting + lead generation.
- Great for B2B companies running PPC campaigns.
- Dashboard’s clean and easy to track ROI.
What I don’t like:
- More ad-based than data-based.
- Not built for SDRs or outbound teams.
Pricing: Custom, but usually mid-tier.
Best for: Teams using paid ads to generate and qualify leads automatically.
16. 6sense — Enterprise Intent and ABM Beast
What I like:
- Tracks buying signals + intent from anonymous web traffic.
- Built for ABM—tons of tools for orchestration.
- Deep integrations with major CRMs.
What I don’t like:
- Enterprise pricing only.
- Needs a skilled team to run properly.
Pricing: High-end, custom pricing.
Best for: Big B2B teams doing serious ABM with budget to match.
17. Leadfeeder — Know Who’s Visiting Your Site
What I like:
- Shows you what companies are visiting your site, even if they don’t fill out a form.
- Super clean interface with easy lead scoring.
- Integrates with Google Analytics + CRMs.
What I don’t like:
- No contact-level data unless you pair it with something else.
- Not great for cold outbound.
Pricing: Free plan, paid starts at $139/mo.
Best for: Marketing teams doing inbound who wanna convert anonymous traffic.
18. UpLead — Clean, Verified B2B Data
What I like:
- 95%+ data accuracy guarantee.
- Real-time email verification before you download.
- Easy filters for tech stack, job title, and more.
What I don’t like:
- No outbound automation or intent signals.
- Data depth isn’t as strong as ZoomInfo.
Pricing: Starts at $99/mo.
Best for: Teams who want high-quality business leads without overpaying.
19. Lead411 — Sales Intel for SMBs
What I like:
- Verified contact info + intent data.
- Includes direct dials and trigger alerts.
- Great filters and solid support team.
What I don’t like:
- UI is clunky.
- Data in niche industries can be hit or miss.
Pricing: Starts at $99/mo.
Best for: Small to mid-sized teams that want ZoomInfo-style data for less.
20. Overloop — Sales Engagement Made Simple
What I like:
- Clean outbound sequences with multi-channel support.
- Includes basic CRM and email finder.
- Good UI for managing outreach pipelines.
What I don’t like:
- Not as strong on data quality or volume.
- Limited integrations.
Pricing: Starts at $39/mo.
Best for: Founders or small teams needing outbound without the clutter.
21. Hunter.io — The Classic Email Finder
What I like:
- Bulk email finder that’s fast and easy.
- Domain search is gold for figuring out company contacts.
- Chrome extension is smooth.
What I don’t like:
- No phone numbers or deep company insights.
- Not built for full-scale outreach.
Pricing: Free plan, paid from $49/mo.
Best for: Marketers and SDRs doing targeted email campaigns.
22. Coldlytics — Custom Leads, Hand-Researched
What I like:
- You describe your ideal buyer, they deliver leads manually researched.
- Real people build your list, so it’s hyper-targeted.
- Good for weird niches or local B2B.
What I don’t like:
- Takes time to deliver lists.
- Not for scale or automation lovers.
Pricing: Starts at $198/mo.
Best for: Agencies or B2B teams needing super-specific leads.
23. Seamless.ai — AI-Driven Contact Finder
What I like:
- Auto-finds contact info across web + social.
- Chrome extension works well on LinkedIn.
- Massive contact volume.
What I don’t like:
- UI overload.
- Data accuracy can be iffy at times.
Pricing: Custom pricing only.
Best for: SDRs and sales teams running heavy outbound at scale.
24. LeadsGorilla — Local Lead Hunter
What I like:
- Focused on finding local businesses with low online visibility.
- Great for agencies selling SEO, web design, etc.
- Built-in audit tools are a bonus.
What I don’t like:
- Not for national or enterprise B2B.
- Clunky design and UX.
Pricing: Starts at $47 (one-time).
Best for: Local agencies doing client prospecting.
25. Lusha — Speedy Contact Grabber
What I like:
- Instantly pulls contact info from LinkedIn and web profiles.
- GDPR-compliant and super fast.
- Great for quick dials and email finding.
What I don’t like:
- Expensive for what you get.
- Contact limits hit fast.
Pricing: Free plan, paid from $39/mo.
Best for: Reps who need fast contact lookup with compliance.
26. Clay — AI Prospecting on Steroids
What I like:
- Connects to 50+ data sources (even Notion and Zapier).
- Uses GPT to personalize emails and sequences.
- Amazing for scraping + enrichment + outreach all in one.
What I don’t like:
- Steep learning curve.
- Not for folks who hate spreadsheets.
Pricing: Starts at $149/mo.
Best for: Advanced users who want AI-powered prospecting and automation.
27. Datanyze — Technographic Goldmine
What I like:
- Tells you what tech a company is using (perfect for SaaS sales).
- Chrome extension is great for fast lookup.
- Solid B2B contact database.
What I don’t like:
- No sequencing or CRM features.
- UI feels a bit dated.
Pricing: Starts at $21/mo.
Best for: SaaS sales reps targeting based on tech stack.
28. DNB (Dun & Bradstreet) — Big Data for Big Biz
What I like:
- The OG B2B database. Deep company insights, firmographics, credit scores, and more.
- Massive dataset + trusted by enterprise.
- Great for account planning.
What I don’t like:
- Complex setup.
- Expensive and kinda old-school.
Pricing: Enterprise-level, custom pricing.
Best for: Large orgs doing serious enterprise targeting or financial vetting.
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