So, I’ve been knee-deep in B2B lead gen for a while, and yeah, Lusha used to be my go-to. But lately? I’ve been digging into better, more flexible options for pulling accurate business contacts and building high-converting B2B lead lists.
Here’s my honest breakdown of the top Lusha alternatives in 2025—what works, what sucks, and how they compare.
1. ZoomInfo – Enterprise Powerhouse (But Pricey)
How it works:
ZoomInfo is stacked with millions of B2B contacts, company insights, intent data, and real-time updates. Great for enterprise lead generation.
What I liked:
- Super deep company profiles
- Intent data is gold for timing outreach
- Syncs with CRMs like HubSpot, Salesforce
- Great for building targeted prospect lists
What I didn’t:
- Not budget-friendly. Small teams—look away.
- Can be overkill if you just need contact info.
Pricing: Starts at $$$. You’ll need to hop on a call.
Verdict: If you’re doing serious outbound at scale, it’s worth a look. But for SMBs? Probably too much.
2. RocketReach – Simple & Solid Contact Finder
How it works:
You plug in names, companies, or domains and get verified emails, phone numbers, and social profiles.
What I liked:
- Clean interface, easy to use
- Decent accuracy for emails
- Works well for 1:1 prospecting or niche industries
What I didn’t:
- No intent data
- Limited enrichment—just basic contact info
Pricing: Free trial, then starts at $53/month.
Verdict: Great alternative to Lusha if you’re mainly after email lookups and quick prospecting.
3. Kaspr – Chrome Extension Vibes
How it works:
Kaspr works via LinkedIn and scrapes contact data in real-time using a Chrome plugin.
What I liked:
- Real-time email + phone scraping
- GDPR compliant
- Strong LinkedIn integration
What I didn’t:
- Needs LinkedIn to work, not ideal for CRM-only workflows
- Data accuracy isn’t always 100%
Pricing: Free plan available. Paid plans start around €30/month.
Verdict: A solid tool if you live inside LinkedIn. Good value for quick B2B data extraction.
4. LeadIQ – Sales Prospecting Made Fast
How it works:
LeadIQ helps reps capture contact info while browsing LinkedIn or company websites, then syncs it to your CRM.
What I liked:
- Easy to use, especially for SDRs
- Enrichment + sequences + integrations
- Helpful team features
What I didn’t:
- Can feel clunky on large prospecting runs
- Hit-or-miss data for smaller companies
Pricing: Starts free, premium around $75/month.
Verdict: One of my favs for small teams doing cold outreach. Think modern prospecting platform meets contact database.
5. Apollo.io – Best All-in-One for SMBs
How it works:
Apollo is a full sales engagement platform + B2B leads database. Email, call, and prospect all from one place.
What I liked:
- Huge contact database (260M+ leads)
- Outreach automation built-in
- Great filters and search options
- Pricing is super fair
What I didn’t:
- UI can lag sometimes
- Needs cleanup for outdated contacts
Pricing: Free plan available. Paid starts at $49/month.
Verdict: Honestly? Apollo’s the best Lusha alternative for startups and SMBs. Feels like a mini ZoomInfo + outreach tool combo.
Pricing: Custom plans only.
Verdict: If clean, verified data is top priority, SalesIntel’s a serious upgrade from Lusha.
7. LeadSwift – Scrappy Lead Gen for Local Pros
How it works:
Targets local biz niches—pulls in business leads from online directories like Yelp, Google Maps, etc.
What I liked:
- Built for agencies & local B2B
- Fast scraping engine
- Email + phone data combo
What I didn’t:
- Not ideal for SaaS/B2B tech
- UI could use some love
Pricing: Lifetime deals pop up often. Usually under $100 one-time.
Verdict: Killer for local lead generation. For SaaS or enterprise? Skip it.
8. LeadScrape – Old School, But It Works
How it works:
Downloadable software that scrapes business contacts by niche and location.
What I liked:
- One-time purchase
- Pulls business names, emails, phones
- No recurring fees
What I didn’t:
- Mac users, sorry—it’s Windows only
- No integrations or automation
Pricing: Around $147 one-time.
Verdict: Solid for building basic B2B lists, especially on a budget.
9. Skrapp.io – Lightweight Email Finder
How it works:
Chrome extension + dashboard to find B2B emails via LinkedIn or company names.
What I liked:
- Super simple UX
- Pretty accurate email finding
- Nice for freelancers and solopreneurs
What I didn’t:
- Limited on firmographics
- No intent or enrichment features
Pricing: Free plan, paid starts at $49/month.
Verdict: If you need emails and nothing else—Skrapp delivers. Great Lusha lite alternative.
10. Snov.io – Prospect + Email Outreach Combo
How it works:
Lead gen, email verification, and cold outreach platform rolled into one.
What I liked:
- Affordable all-in-one setup
- Drip campaigns built in
- Email verifier works great
What I didn’t:
- UI can be clunky
- Data coverage isn’t as deep as Apollo
Pricing: Free tier, paid starts at $39/month.
Verdict: If you want lead gen + outreach without stacking tools, Snov.io’s underrated.
11. GetProspect – Simple Email Finder for LinkedIn
How it works:
LinkedIn-based email finder. You browse profiles, and it pulls verified email addresses.
What I liked:
- Smooth Chrome extension
- Bulk export for contacts
- No fluff—straight to the point
What I didn’t:
- Not built for teams
- No automation or enrichment
Pricing: Free plan. Paid starts at $49/month.
Verdict: Another good pick for solo SDRs or freelancers. Great contact data, limited features.
12. TaskDrive – Done-For-You Lead Research
How it works:
Human-powered lead research service. You get a VA team that handles prospecting for you.
What I liked:
- Personalized data, verified by hand
- Saves time vs doing it yourself
- Flexible targeting criteria
What I didn’t:
- Slower than automated tools
- Not self-service
Pricing: Custom pricing. Starts around $999/month.
Verdict: If you’ve got cash but no time—let TaskDrive do your manual lead gen.
13. LeadFuze – Automated List Building
How it works:
Set your criteria and let LeadFuze auto-build prospect lists using AI + verified B2B data.
What I liked:
- Fuzebot automation is slick
- Decent integrations
- Bonus: local lead targeting options
What I didn’t:
- Smaller database than Apollo or ZoomInfo
- UI feels a bit outdated
Pricing: Starts at $147/month.
Verdict: Decent lead generation software for agencies or reps who need set-it-and-forget-it workflows.
14. Instantly.ai – Cold Email Platform, Built for Scale
How it works:
Built to send cold emails at scale with unlimited sending accounts, inbox rotation, warmup tools, etc.
What I liked:
- Email deliverability tools = 💯
- Built-in lead scraper
- Unlimited sending with multiple inboxes
What I didn’t:
- Lead scraping feels limited compared to ZoomInfo/Apollo
- Outreach-focused, not deep on contact data
Pricing: Starts at $37/month.
Verdict: Not a data powerhouse, but great if you’ve already got leads and just want to send emails at scale.
15. Brevo – CRM + Email Marketing for B2B
How it works:
Previously Sendinblue. It’s more CRM + email marketing than pure lead generation, but still useful.
What I liked:
- Built-in CRM
- Good for newsletters + automation
- Affordable
What I didn’t:
- Not a B2B database
- No scraping or intent features
Pricing: Free plan. Paid starts at $25/month.
Verdict: Not a Lusha clone, but worth it if you want email automation + pipeline tracking.
16. LeadZai – AI Marketing for SMBs
How it works:
Combines lead gen, ads, and AI to drive traffic + conversions for small businesses.
What I liked:
- Simple setup
- Multi-channel ad campaigns
- Lead tracking built-in
What I didn’t:
- No deep contact database
- Limited targeting vs ZoomInfo
Pricing: Custom, starts around €99/month.
Verdict: Not for sales teams, but cool if you’re a small biz owner doing inbound.
17. 6sense – Big Brain Intent + ABM
How it works:
Enterprise-grade account-based marketing platform with intent, AI, and predictive analytics.
What I liked:
- Incredible intent signals
- Works with CRM + sales stack
- Predictive scoring is on point
What I didn’t:
- Super complex
- You’ll need a team + $$$
Pricing: Custom only. Expensive.
Verdict: Not a Lusha alternative for solo reps—but enterprise ABM teams will love it.
18. Leadfeeder – Website Visitor Tracking
How it works:
Tracks anonymous site visitors and matches them to company names using IP data.
What I liked:
- Find warm leads who hit your site
- Integrates with CRMs
- Great for outbound triggers
What I didn’t:
- No personal contact info
- B2C traffic? Doesn’t work
Pricing: Free version available. Paid starts around $139/month.
Verdict: Awesome for intent-based outbound. Use it with Apollo or ZoomInfo for full outreach flows.
19. UpLead – Clean, Accurate B2B Leads
How it works:
Real-time access to 100M+ B2B contacts with email verification before you download.
What I liked:
- Solid filtering
- Clean interface
- Real-time verification = fewer bounces
What I didn’t:
- Smaller database than ZoomInfo
- Strict limits on lower-tier plans
Pricing: Starts at $99/month.
Verdict: Great if you want verified lead gen data without breaking the bank.
20. Lead411 – Trigger-Based Sales Intelligence
How it works:
Pulls contact data + intent + trigger events (e.g. hiring, funding) to hit prospects at the right time.
What I liked:
- Excellent intent filters
- Local + national leads
- Good support + onboarding
What I didn’t:
- UI is just ok
- List building isn’t as intuitive as Apollo
Pricing: Starts at $99/month.
Verdict: Killer for timing your outreach—way smarter than Lusha.
21. Overloop – Outreach Meets CRM
How it works:
Formerly Prospect.io. It mixes email automation, pipeline tracking, and lead collection.
What I liked:
- Clean drip builder
- Basic email finder
- CRM features for solo reps
What I didn’t:
- Email finder weaker than Snov.io
- Can’t match ZoomInfo-level data
Pricing: $99/month flat.
Verdict: If you want light CRM + email flows, Overloop does the job.
22. Hunter.io – Straightforward Email Lookup
How it works:
Plug in a domain or name, get the email. That’s it. Basic but reliable.
What I liked:
- Fast & accurate
- Free Chrome extension
- Domain search is gold
What I didn’t:
- No phones, no firmographics
- Very manual if you’re scaling
Pricing: Free tier. Paid starts at $49/month.
Verdict: Perfect for quick email discovery, but that’s about it.
23. Coldlytics – Human-Verified Lists, On Demand
How it works:
You fill a form, and their team builds a custom lead list with verified contacts—no scraping needed.
What I liked:
- Great for niche targeting
- High accuracy
- You don’t lift a finger
What I didn’t:
- Slower than self-serve tools
- Doesn’t scale like Apollo or ZoomInfo
Pricing: Starts around $100+ per list.
Verdict: Awesome for hyper-targeted outreach without doing the grunt work.
24. Seamless.ai – Unlimited Leads Claim
How it works:
Claims “unlimited leads” by scraping contact data and emails from multiple sources.
What I liked:
- Lead finder is fast
- Lots of contact info
- Great integrations
What I didn’t:
- “Unlimited” has fine print
- Data quality hit or miss
Pricing: Gated—starts at ~$125/month after demo.
Verdict: Decent lead generation database, but double-check the fine print.
25. LeadsGorilla – Local Lead Finder
How it works:
Targets local businesses via Google Maps, Facebook, Yelp, etc. Great for marketers + agencies.
What I liked:
- Finds businesses with poor SEO/social setups
- Email + phone capture
- Easy to use
What I didn’t:
- Very niche (not B2B SaaS)
- Limited data fields
Pricing: Lifetime licenses pop up ~$47–$67.
Verdict: A solid lead-gen tool for local marketing agencies, not B2B outbound teams.
26. Clay – Smart Prospecting With AI
How it works:
Builds advanced lead workflows by combining APIs, scraping, enrichment tools, and AI.
What I liked:
- Mind-blowing automation
- You can build ANYTHING
- Integrates with Clearbit, Apollo, OpenAI, etc.
What I didn’t:
- Bit of a learning curve
- Not plug-and-play
Pricing: Free to start. Paid from $149/month.
Verdict: Clay = Zapier for B2B lead generation. Nerdy, but insanely powerful.
27. Datanyze – Chrome-Based Data Grabber
How it works:
Finds B2B contact info while you browse LinkedIn or websites.
What I liked:
- Super clean UI
- Tech stack insights included
- Easy export options
What I didn’t:
- Smaller database
- No outreach tools built in
Pricing: Free trial. Paid plans start at $29/month.
Verdict: Simple and effective if you’re prospecting 1:1 and need firmographic insights fast.
28. DNB (Dun & Bradstreet) – Enterprise-Grade B2B Data
How it works:
Global database of companies, decision-makers, and firmographics. It’s the OG sales intelligence platform.
What I liked:
- Unmatched business data accuracy
- Great for finance, enterprise, compliance
- Risk + credit insights too
What I didn’t:
- Not built for modern sales teams
- Painfully expensive
Pricing: Custom only. Think $$$$.
Verdict: Best for Fortune 500 sales ops, not your average SDR. But unmatched depth.
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